This is a guest post from Joan Pasay, a nutritional therapist who runs the site Powerinthegroup.com to help women around the world prevent diabetes. Joan uses Geniuslink to keep this site accessible to all, free of cost.
This is a guest post from FE International, a professional website broker that provides M&A advisory services for mid-market -commerce, SaaS and content businesses. This post outlines the five factors that affect the value of an affiliate business from their advisory standpoint.
Affiliate marketing as a business model has now been established for over 20 years. It’s one of the primary ways industry leaders such as Amazon, eBay, and TripAdvisor, drive traffic to their sites. In return for funneling a customer to an e-commerce site, such as Amazon, the affiliate site is paid a commission on a resulting customer purchase. If you are one of several million affiliate site owners around the world, you may be earning a decent income–but how do you increase the sale value of your business?
Aside from the obvious benefits of growing your revenue, increasing the overall value of your affiliate business will help attract potential buyers. At FE International, we can help you take the steps necessary to make your business saleable, provide you with an accurate valuation, and connect you with the right buyers so you can successfully sell your business for its full value.
With over 500 completed deals totalling in the hundreds of millions value wise, we have developed a unique understanding of what buyers look for in affiliate businesses. Buyers are looking for low-risk, sustainable affiliate businesses with a reliable source of income. Below, we provide you with the necessary steps to help optimize your business and turn it into an appealing and valuable business for buyers.
Most affiliates leverage the Amazon Associates program to send interested buyers to specific products they recommend. This is where tools like the Amazon Link Engine WordPress Plugin are super helpful in creating a globally aware affiliate link that works around the world for Amazon’s various international Associates programs.
Unfortunately, this doesn’t work well for special events or promotions, like Prime Day, where the international landing page may not be a product page with an ASIN (and therefore can’t be automagically found through link translation).
We are always looking for helpful resources to share with our clients and friends around the world. With the massive reach of the Amazon Associates program, there are so many types of resources, in so many places, that it can be overwhelming to keep track of useful tidbits you’ve found along the way. So, in an effort to help you better navigate the Amazon Associates landscape, we put together this “map” of the best forums, websites, blogs, classes, YouTube channels, books, tools, plugins and site builders.