An interview with Sam Stansfield
Who are you and what are you currently working on?
How did you get started in affiliate marketing? What keeps you excited you about it?
I worked for a group of companies that owned an affiliate network; AffiliateFuture. I enjoy the fact it covers all forms of digital marketing and utilizes technology, data and collaborating with other people and support companies to ensure that users get a great experience and a mutually satisfactory CPA is paid to publishers from merchants.
What is one piece of advice you’d give to a newbie affiliate marketer? And what is one piece of advice they should ignore?
The industry and technology
What has been your favorite mistake? A mistake that in retrospect led to a great lesson and progress in your affiliate marketing?
Not being completely aligned with all stakeholders and focusing on long-term activity when a more short-term focus was the priority for other stakeholders; ensure everyone is aligned!
What is one piece of software or a web service that allows you
to to be more effective as an affiliate marketer?
Trackonomics is a fairly new company
How do you continue to educate yourself as an affiliate marketer? What are some of your favorite resources for learning?
PerformanceIn is a useful resource. As a content affiliate, some of the general affiliate info isn’t always relevant but it is good to have a complete overview of the industry. SEO is an important traffic source so newsletters such as Blue Array and Search Engine Journal are very useful.