May
22

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GDPR, Geniuslink & You


What does GDPR have to do with Geniuslink, a US based company?  Well, two things:

First, we see roughly 35% of our clients, and 55% of the clicks we process, coming from Europe so it’s very important that we pay attention to GDPR and be in compliance.  

Second, one of the key elements of our original thesis is that a global perspective is key to maximizing revenue so paying attention to major updates in international compliance is an important piece to that.

In the bigger picture, we are actually big fans of what GDPR is trying to do, at least the underlying theory.  However, the ambiguity makes preparing for it more of a challenge than we’d like to admit. But at the end of the day, we agree that your personal information should belong to you and companies should respect that and step up when you give them consent to collect it.    Read More

May
21

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GDPR + Intelligent Link Management – What You Need To Know

Are you tired of hearing about GDPR yet?  How many emails did you get over the past couple of weeks with GDPR in the subject?  How many new Privacy Policies or Terms of Service have you been alerted to?

But do you really understand what’s going on and how these are going to directly affect you?  

You’ve probably heard the gist that it’s Europe’s fault and that it all has to do with “harmonizing data privacy laws across Europe” and “making privacy a human right”.  But really, if you are being honest with yourself, you get the sense that it’s going to make your job, as a marketer, a whole lot harder (if you even choose to pay attention). However, you’ve also heard that you really probably should be paying attention because the fines are crazy!  Something like 4% of gross revenue or was it $20M? …Is this the end of digital marketing in Europe? Is MarTech doomed?

Don’t worry, you aren’t alone GDPR is confusing as F&%K! — but definitely not impossible.   Read More

May
9

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The Amazon Associates Guide to Collecting International Commissions

With link localization tools like Geniuslink, earning international commissions can often seem like the easy part. It’s actually getting those international commissions into your bank account that can often become the real challenge! Unlike the iTunes affiliate program, getting money from some international affiliate programs requires a bit of extra work. For example, Amazon’s international Associates programs sometimes pay commissions in a local currency paper checks and sometimes they will only direct deposit to a local bank!  

This post is dedicated to all of you that have spent too long waiting at your bank to deposit your foreign currency checks (and to find out the fees were ridiculous)!

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May
7

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Amazon Affiliates: How To Use Payoneer To Get Paid From Anywhere

Earning commissions from around the world, with the numerous international Amazon affiliate programs, can sometimes seem like the easy part. It’s the process of actually getting those commission payments into your own bank account that can often become the real challenge! Amazon’s international Associates programs sometimes pay out commissions by mailing a local currency paper check but often they will only direct deposit to a regional bank which leaves your commissions stuck.    

After having faced this challenge in its various forms and trying multiple solutions for nearly a decade we are super excited to have watched Payoneer expand into the nearly perfect solution for affiliate marketers to collect their commissions from most any currency or place in the world and then have that money seamlessly deposited into their local bank account no matter where in the world that that might be.  

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Apr
27

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Take Your Affiliate Links to the Next Level With Retargeting Pixels

As an affiliate marketer, being successful often comes down to playing a numbers game. Checking reports, comparing results, and refocusing your efforts to drive up your click-through rate (CTR) and earnings per click (EPC). That’s why it’s often so important to make sure you’re getting as much data as you can to drive your decisions and measure your success. Today, the data points that you can capture seem unlimited, but did you know that you can take things a step further and also curate data points from the clicks on a link?

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Apr
19

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The Science Behind The High Five (and how to make it work at work)

We came across this article by Coach Bru on National High Five Day. High-fives are staples in the Geniuslink office, so when we saw this, we couldn’t help but ask Coach Bru if we could repost this piece on our blog. So, here’s to high-fives. May they be present and abundant, not just on National High Five Day, but every day.

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Apr
18

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We Sat Down With YouTuber & Affiliate Marketing Guru, Kraig Adams – Here’s What We Learned

Last month, we sat down with YouTuber and entrepreneur, Kraig Adams to talk about best monetization and growth practices on the video-sharing platform, along with how he got started in the first place, what he’s learned and where he’s headed.

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Apr
13

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Building Amazon Associates Affiliate Links – A Video Tutorial

At Geniuslink, we finally have an employee with an awesome voice for video – our Master of Customer Success Andy. He also has a great face for video, but we’re saving that for later.

So, Andy has started to create some videos to show you how to better use Geniuslink.  Our first one shows you how to use our software to build Amazon Associates affiliate links that work globally! Get an overview of our Link Creator tool, and learn how little of the Amazon Product URL you actually need to use.

When you’re done watching, we’d love to hear what you think. In particular, what other topics should we make videos about?

Apr
4

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How To Monetize And Grow Your YouTube Channel

This Ultimate Guide on how to grow and monetize your YouTube channel was created through a series of interviews with inspiring YouTubers. Thank you Kraig, Michelle, Daniel, Rory, Justin and Ryan for participating. You’re awesome.

Every minute, more than 300 hours of video content is uploaded to YouTube. Since 2005, YouTube has been a place to create, upload and share. In the opinions of many, it was the first platform that allowed for people to connect in a more interpersonal way through a more interpersonal medium no matter which corner of the world they were uploading from. Today, the platform has over one-billion users and is ranked second in the Alexa Top 50 List of Global Sites.

With almost 5 billion videos being watched on YouTube every single day, it has become a major source of income for many through affiliate marketing, AdSense, and sponsorships. Now more than ever YouTube creators are running their channels strategically and optimizing them for ideal success. With over 20,000 partners around the world and hundreds of them making six figures a year (and that’s a 2011 number) on the platform, many YouTubers may wonder where to start when it comes to monetizing their channel.

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Mar
30

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5 Unusual Tricks to Improve Your CTRs

This is a guest post by Sam Warren – the Director of Marketing at Rank Pay.

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