How To Get Your Amazon Affiliate Site Ready For Sale

If you’re a Geniuslink client and are thinking of selling your affiliate site, then you’re in luck – Geniuslink is a fantastic way to add value, and you can take advantage of many of our great features to help guarantee you get the most out of your sale. In this article, we’ll look at how Geniuslink can help you prepare to sell your Amazon affiliate site, and what you’ll want to consider when selling to ensure things go smoothly before and after you close the deal. 

Estimating Value

When it comes to selling your site, the most important thing you can do to get the most out of your hard work is to ensure you’ve effectively estimated the value of the site itself. You’ve put a lot of hard work into your site – and if you’ve spent time refining the appearance, writing good content, and mastering your SEO, your hard work should pay off. 

So, how do you prove your site has value? There are several factors you’ll want to consider and document, such as SEO traffic (organic search), article traffic, and the traffic and revenue you see through your links. Not to mention conversion rates, EPC (earnings per click), audience demographics, and more. The more good data you can provide, the easier it’ll be to prove the value of your property and get a corresponding offer. 

Of course, some of this data you’ll need to grab from tools like Alexa, Ahrefs, or Google Analytics, so for now, let’s focus on what those tools can’t provide – detailed statistics on how your affiliate links are performing.

With Geniuslink, it’s easy to quickly grab statistics around how much traffic your links are driving, and you’ll even be able to find detailed breakdowns of this traffic by device, country, language, browser, etc. Putting together a report of these traffic stats can help inform potential buyers about where your audience is coming from, which products perform the best, and even which specific articles drive the most sales. 

Here are some examples of valuable data you can share with your potential buyers!

Where your clicks are coming from (Globally)

Where your links are being clicked from (Site Referrer) 
Your top link destinations

How much are your links worth?

While all those stats are excellent at providing insight into the actual makeup of your site’s audience, traffic is only part of the value in your links – where the rubber really meets the road is the earnings you see from them. When selling an Amazon affiliate site, understanding how much your affiliate links are earning is key to proving the value of your property. 

Now, for the most part, it’s easy to see how much your links are earning you each month, you can just look at your Amazon Associates dashboard – but what if you own multiple sites, or want to compare the earnings of different articles? 

With Geniuslink, this is easy to accomplish. Using our Group Overrides feature, you can organize your links into unique Groups for each of your properties, or specific articles within your site. This allows you to then affiliate each Group of links with unique affiliate Tracking ID. Amazon allows up to 100 unique Tracking IDs per account, so by taking advantage of this and affiliating your articles or sites with unique identifying Tracking IDs, you can then go back to your Amazon reports and separate out exactly how much that ID (or really, the links from a particular property) are earning. 

If you’re in the business of regularly flipping multiple affiliate sites, or just want to get a better idea of which content performs the best, you’ll definitely appreciate the organization and ease of use Geniuslink provides here. 

Configuring your site for an easy hand-off

When you become a Geniuslink client, you have a bunch of different options for how you first implement your links. You can build all of your links manually through our dashboard or Chrome extension, or take advantage of our WordPress Plugin or JS Snippet to convert your links automatically. 

How you build your links is actually pretty important to keep in mind when implementing Geniuslink on your site, especially if you plan to sell the site in the future. Either method will allow you to pass ownership of the links on to your future buyer, but it’s much simpler to use our automatic solutions as it allows your potential buyer more freedom to decide whether they want to continue using Geniuslink with the site or not after purchasing. This can help with negotiations when working out pricing and the associated costs of migrating ownership of a big site. 

Of course, there are some additional pros and cons here that you may need to consider as well. With programmatically built links (converted using our plugin or JS snippet), you won’t be able to view “per-link” stats within your Geniuslink dashboard. Your links will still localize and affiliate properly, but we won’t be able to reports click stats on an individual link level. 

Conversely, if you decide to build all of your links manually, you’ll be able to see all historical click stats for each specific link, but this means that a new owner of your site will need to have those links migrated over from your original Geniuslink account to their own account after taking over your site. (Note: We strongly prefer to avoid directly selling Geniuslink accounts to new owners as it skips over the onboarding and education we have in place.) Unfortunately, if the new owner decides they don’t want to continue using Geniuslink on the site after buying it, they’ll need to replace all the links you built manually – which can be a little tedious, and something worth mentioning in your negotiations.

Your site under new ownership

You’ve done the research, put together a great pitch, and provided detailed and interesting insights about your site. You’ve found an interested buyer, and they’re ready to make the transaction. 

So now that you’ve sold your affiliate site – congratulations! However, you may still need to do some additional post-sales support with the new site owner to get them up and running smoothly and ensure the transition goes seamlessly. We recommend explaining how the site is set up, what plugins you’ve been using or how you’ve been creating content. Make it easy for the new owner to pick up where you left off! The same applies to educating your new owner about Geniuslink. Let your buyer know how you were set up with our service, (whether using the plugin or building links manually) and if you can, encourage the new owner to set up their own Geniuslink account. 

We’ve run into issues in the past where clients have sold their existing account credentials along with their site, and this resulted in some confusion for the new owner. Creating a new account makes it easier for our team to have a better, more personal relationship with our clients right from the get-go, and we have a ton of great onboarding material we like to send our new clients to help get them up to speed. If your buyer does decide to take over your geni.us links, please encourage them to sign up directly – we’ll be able to help migrate links, educate them about the service, and handle everything else from there!

Pitfalls and things to look out for

Just like buying or selling a used car on Craigslist, there are a few things you’ll want to look out for to protect yourself when conducting business online. Whether you’re a buyer or a seller, be careful of potential scams! Make sure you can trust the person you’re buying from or selling to, or use a trusted broker, and for any large financial transactions (especially if your site is worth a lot) we recommend you process all transactions with an escrow agreement to protect yourself. Additionally, if you’re looking to purchase a new site, consider using a service like Centurica to get a due-diligence report and ensure the property you’re purchasing is legit. 

More specific to Amazon Associates, sellers often allow potential buyers, or a broker, access to their Amazon Associates dashboard to confirm revenue and traffic statistics via a “secondary user” access.  While this may be required by a broker, and seem like a good way to build trust, giving a stranger access to your account (through a secondary login) can be dangerous in the long term. Amazon can view accounts that are linked together via the “secondary user” feature as related, so any violations from one account can cascade to your account even if they are not related. We strongly encourage you to remove any secondary users related to the buying / selling of a site after the transaction has been completed.    

Lastly, don’t try buying or selling individual affiliate links, Tracking ID’s or whole Amazon accounts. This may seem obvious, but if you do this you open yourself up to a potential account ban or simply a scam. It’s always better to set up a new Amazon Associates account yourself and use that with the purchase of a new site.  With Geniuslink, it’s easy to update the affiliate tracking IDs associated with a link or site so you can quickly swap out the Tracking IDs used once a transaction is completed.   

Make your site sales safer and simpler

We love seeing our clients succeed and get value out of our service, and making it easier to sell your site is part of that. Regardless of whether you’re moving on to new projects, are a serial site flipper, or just need the extra money, by being a Geniuslink client you’re setting yourself up for even greater success and making it easier to better market and sell your site. We hope this article helped illustrate some of the ways Geniuslink can help!

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