Ok, so you want to start an affiliate project but are worried about how to market it. It’s a valid concern. And while there is a lot of tactical information about how to execute certain types of (mostly online) marketing campaigns, the reality is that it’s important to take a step back first and make sure that you have a strong foundation based on marketing principles before you start getting busy executing.
Because the reality is, if you get these things right, the actual promotion gets to be much much easier. Not easy, but certainly easier.