Best Buy marks the sixth affiliate program we’ve added support for, and we are excited about the opportunities this unlocks. Creators, Influencers, and Streamers that regularly recommend consumer electronics, PC components, TVs, stereos, and gaming consoles to their audience can now get even more powerful geni.us links. Full support for auto-affiliation of Bestbuy.com’s affiliate program, via Rakuten Marketing, can now be found within the Geniuslink dashboard!
Best Buy is a household name in the United States and was the destination box store in my formative years. And, it looks like I’m not alone, according to Yahoo! Finance, Best Buy is the largest specialty retailer in the United States consumer electronics retail industry. Further, Best Buy is ranked No. 72 in the 2018 Fortune 500 list of the largest United States corporations based on total revenue.
Looking online, BestBuy.com is now ranked as the 324th most popular websites in the world, 85th in the US, and 4th for “Computers Electronics and Technology” according to SimilarWeb.
Being a top retailer for Consumer Electronics makes Best Buys’ affiliate program a contender for affiliate marketers looking for alternative destinations than Amazon. From our research to quantify the size of various affiliate programs in early 2018, we pegged the BestBuy.com affiliate program as the 31st largest worldwide.
Best Buy has run it’s bestbuy.com affiliate program through Rakuten Marketing (aka LinkShare) since 2013. The Best Buy affiliate program offers a 24-hour cookie window and a 1% commission on most products. Additionally, a 5% bounty is available on wireless plans.
For consumer electronics in general, the published Best Buy commission rate on Rakuten Marketing’s dashboard is 1%, which is significantly less than the 4% Amazon.com pays out for the same category. Additionally, Amazon pays out 2.5% for PC components and 2% for Televisions. However, Best Buy’s commission rate of 1% matches Amazon.com for video games and consoles.
Additionally, the 1 day /24-hour cookie window for BestBuy.com is identical to Amazon.com Associate’s program cookie window.
While Bestbuy.com’s affiliate program has traditionally been through the Rakuten Marketing affiliate network it’s recently it’s come to our attention that they are directing new applicants to the Impact affiliate network to sign up. Looking at Archive.org it appears that this has happened in the last few weeks as the signup button pointed to Rakuten in late June of 2019. While we don’t yet support the Impact version of Best Buy’s affiliate program we’ve now got it on our list.
According to Skimlinks, the average earnings per click (EPC) for Best Buy is $0.011 and the average commission rate is 1.14%. Skimlinks also reports the average conversion rate at 0.47% and the average basket size at $203.53. VigLink reports the EPC slightly higher at $0.015 but the average commission rate lower at 0.68%. Traditionally we see Amazon.com’s EPC at about $0.05.
Best Buy also currently offers retail stores in both Canada and Mexico and subsequently has localized storefronts at bestbuy.ca and bestbuy.com.mx respectively. Unfortunately, information about region-specific affiliate programs for Canada and Mexico was not readily available. Rakuten’s page for BestBuy.com’s affiliate program limits international reach to the US, Gaum and Virgin Islands.
The Best Buy affiliate program’s terms and conditions are fairly straightforward, though they appear to limit you from posting affiliate links on “social communities” without prior written permission.
Best Buy + Geniuslink
While the Rakuten Marketing dashboard offers a deep linking tool, it’s still a bit of a process to take a product link from the BestBuy.com site and convert it into a fully functioning affiliate link.
With the addition of our support of the BestBuy affiliate program, any BestBuy.com product link can now be shortened as a geni.us link and you can rest assured that all clicks through it will be sent to the correct destination as a properly formatted affiliate tracking link.
We call this process “Auto affiliation” and it’s very simple to set up. You simply need to grab your “Partner ID” value from a properly built BestBuy affiliate link and drop it into Geniuslink. You can do this by taking a raw BestBuy link (eg. https://www.bestbuy.com/) and going to the Deep Linking tool inside the Rakuten Marketing dashboard and creating a deep link. From the results, you can then grab the value after “id=”. See the highlighted value in the screenshot below.
Use the Deep Linking tool inside the Rakuten Marketing dashboard to get your Account ID.
Once we have your Partner ID value added into your Geniuslink account all of your geni.us links for BestBuy.com will start using the tracking info appropriate for your affiliate account. Additional information on adding your BestBuy.com affiliate information into your Geniuslink account can be found in our Knowledge Base.
Please note our rollout of VigLink and Skimlinks support also enables you to monetize BestBuy.com links through either of these monetization platforms. There are multiple benefits of using VigLink or Skimlinks, but signing up directly through Rakuten Marketing and adding your Partner ID into Geniuslink allows you to keep 100% of your commissions earned from the program (vs. the ~ 75% that is paid out when using an affiliate aggregator).
Further, it’s important to note that we currently only support auto-affiliation for BestBuy.com’s affiliate program through Rakuten Marketing, but have plans to support their program through Impact in the relatively near future.
Excited to try out using Geniuslink with the BestBuy.com affiliate program? We have a few suggestions if you are up for a challenge and want to experiment with augmenting your Amazon affiliate links.
A/B Split Links – The Amazon.com Associates program is often a mainstay way to earn commissions from US-based clicks, though we’d encourage you to test if its the best option for your audience and recommended products. The A/B Split Test links provide a platform to closely track between two or more affiliate programs. Try this link for example — https://geni.us/ST-Dysonv11.
Choice Pages – We believe that providing consumers with options of where they buy is good for them and helps you diversify your revenue. With this thesis, we have built out Choice Pages to enable you to promote a single product but offer multiple destinations for the consumer to choose from (and you’ll monetize the sale either way). You can see an example here — https://geni.us/CP-Dysonv11 — and we bet you’ll see a boost in overall conversions and total commissions. More info on how to set up a Choice Page can be found in our Knowledge Base.
In the coming weeks, we’ll be rolling out support for monetizing your links across a number of different affiliate networks in addition to the auto-affiliation support we rolled out earlier this year for Walmart.com, B&H Photo Video, and thousands of other affiliate programs via integrations with VigLink and Skimlinks. We are just getting started!
A list of the affiliate programs we currently support can be found on our website and you can vote for which programs we add next in our private Facebook group for Geniuslink users.
We look forward to hearing your feedback!