As an affiliate marketer, driving traffic to your blog is essential to achieving your monetary goals. There is endless advice out there on how to do this and often times it involves a multitude of combined efforts to create a larger picture of affiliate success.
Commonly advised efforts include consistency in content creation, keyword research, SEO optimization, a defined niche, beautiful images, incorporated links, adding social share buttons, featuring guest posts, writing guest posts, adding video content, email newsletters, cross-promoting your mailing list, social media promotion across all channels and boosted social media promotion. Exhausted? This list constantly feels like it’s only getting started.
Many marketers would argue that SEO optimization and a strong social promotion strategy are the two of the most important efforts, but what if we told you that there’s one particular social platform that rises above all other social sharing platforms and even Google when it comes to driving traffic to a website?
Pinterest is a place of inspiration and a creative hub for all who use the platform, but for a few affiliate marketers, it’s also their biggest driver of traffic to their website.
Many affiliate marketers and marketers, in general, dismiss Pinterest as a just a place for DIY crafts and recipes that is heavily dominated by women. While it is true that the platform is dominated by women with 45% of all women online using Pinterest, it is a massive untapped traffic source and a social platform that still favors quality over quantity of content.
Pinterest has over 200 million active monthly users from all over the world with more than 50% of all Pinterest users originating from outside of the United States.
And those Pinterest users are pinning a lot.
Hootsuite reports that 2 million people post pins, resulting in a total of more than 100 billion pins currently living on Pinterest. People are pinning on the go and doing so to plan life events big and small and to search in a visual way.
Because of this, Pinterest is a unique place to promote your affiliate marketing site content because the intent of the platform’s users’ is to be inspired and to find what they didn’t even know they wanted or were looking for. There is no other platform that knows what a user wants before they want it and is matched with the intent of its users to “find” and “discover.”
It’s a platform where people are leaning in, being open to the idea of being inspired to take action, buy something or at least save it for potential consumption later or purchase.
Dedicating time and energy to creating a presence on Pinterest as an affiliate marketer could really pay off. Let us introduce you to four affiliate marketers who already are. We talked to these folks about their take on how to increase your affiliate traffic with the help of Pinterest.
Meet Jeff, Jonathan, Kelli, and Ben:
Jeff Proctor: Jeff Proctor writes about all sorts of money saving tips and side hustle ideas over at DollarSprout.com. When he’s not busy whipping up new content, he enjoys working out and playing golf with his dad. You can follow DollarSprout on Pinterest and Facebook.
Johnathan LeRoux: Jonathan G. LeRoux is the co-founder and CEO of TurtlePie Solutions, a full-service web marketing and SEO agency in Tulsa, Oklahoma that helps their clients grow to extend their reach through platforms such as Pinterest. Here’s the Pinterest Profile of a local hospice and palliative care nonprofit that they work with.
Kelli Bhattacharjee: the proprietor of FreebieFindingMom.com, is a former investment professional with nearly ten years of experience who has a passion for showing others how to live a frugal yet fabulous life. She also has a newer blog called Mason Jar Breakfast. You can find her Pinterest page for her Freebie Finding Mom blog here and for her Mason Jar Breakfast blog here.
Ben Huber: Professional internet marketer by day, healthcare professional by night, Ben spends what precious little free time he has at the gym, volunteering for a local ambulance service, or hanging out with his dog, Sydney. An analytics guru by trade, he enjoys leveraging the power of social media to help businesses drive traffic and acquire customers. Follow him on Twitter, Pinterest or check out BreakingTheOnePercent.com for more traffic tips and hacks!
Let’s dive in.
When Ben first started using Pinterest about two years ago, he had no idea that it was a popular platform. “[When I got started with marketing on Pinterest], I kind of took the back way around. I actually didn’t know that Pinterest was a popular platform at all up until about two years ago. I had used the site in the past but I had just started my blog and I was looking for ways to drive traffic to my blog. I dabbled in pretty much every social media platform there was and I wasn’t really having much success on any of them. It was kind of one of those things where you’re shooting an arrow in the dark and hoping to hit the target. Then I did that to some extent with Pinterest too and I had a little bit of a break early on, achieved some level of success and from there I tried to replicate what I had done right. I didn’t quite know why or how I was driving traffic at first but realized that it was a lot easier to drive traffic to my blog through Pinterest than just about any other platform.”
It wasn’t long before Ben had realized that he had leveraged a valuable platform that was now sending free traffic to his affiliate blog articles and digital products on his site and giving him a 100% return on investment on his own digital products. It was then that he knew he had stumbled upon something good and wanted to invest a little more time into it.
Kelli first started leveraging the platform about five years ago. When she first started she was only doing a little bit here and there, but even then she soon realized that the Pinterest platform had the ability to generate a ton of traffic. Not long after, she checked in on her traffic sources in Google Analytics and found that Pinterest was her largest driver of traffic to her site. Two years ago, driving traffic through Pinterest was at its height but it’s still a largely untapped source of traffic today which is what makes it so valuable to affiliate marketers.
For Jeff, Pinterest is the number two driver of his overall traffic, other than Google, and the number one social platform driving traffic to his site, dollarsprout.com. Jeff explained that driving traffic through Pinterest was somewhat of an accident. “It was a last-ditch effort to get traffic to my website. I don’t particularly use Pinterest in real life, but as we were struggling to get traffic to my blog, we kind of came across some people who had been using Pinterest before to drive traffic. I didn’t know anything about it but opened up an account and studied what other people were doing. Then we honestly got a little bit lucky that a few of our pins took off and we grew that quickly.”
What Jonathan loves about Pinterest is that it has remained a constant in terms of generating organic reach.
“A lot of the other platforms like Facebook, have become so ‘pay to play’ whereas about five years ago if you were on Facebook you could take advantage of organic reach.” He explained. “If you are able to understand the community that is on Pinterest and understand what it is that they’re looking for and really speak their language, the organic opportunities are there. It’s such a tight-knit community and you can create such tight-knit communities within Pinterest because the whole focus of the platform is about allowing people to connect around topics – Not necessarily to other people like you do on Facebook. Instead, it’s a large community of vast shared interest. You can find people who love to make jewelry and talk about it and you can get as specific as ‘I like jewelry of dolphins wearing top hats’ – so the organic value is there.”
Organic Reach is Still Strong on Pinterest, You Just Have to Speak the Language of the Platform
Jonathan points out that whether you have an affiliate marketing venture or you’re a business, one of the key things that a lot of people miss out on in terms of social media, in general, is speaking the language of the platform.
“When they first get started, many people get discouraged by the lack of organic reach even on Pinterest because they don’t speak the language of the platform. What I mean by that is if you look at Facebook, Twitter, Pinterest, LinkedIn – what have you – the social norms are kind of hidden in the details. A way I like to think about this like high school. You have your jock’s table, your chess club table, and all these other things. If I go up to the jock’s table and say ‘Hey guys, how about that game of Dungeons and Dragons last night?’ They’re going to say, ‘Get outta here!’ because I’m not adhering to their social norms. The same thing is true on Pinterest” he said.
“A big misstep that a lot of people make is not organically talking to the people on the platform in the manner in which they are accustomed to and what they want to see and they don’t take the time to find out how those communities like to present that information. But when you do that, you see the norms bubble up to the surface” says Jonathan.
Immediate Value Has to be Provided in Long-Form, Descriptive Imagery That Immediately Provides Actionable Value
“A common mistake is that I might write a piece of informative content and I might create a pretty little image that I can stick in my page’s OG tags and all the stuff that will auto-populate on the social platforms that I stick it on, but what might work well on Facebook isn’t going to fly on Pinterest. On Pinterest, I want to see that long-form image that might require a little bit of scrolling. When I click into it, I want to see a description that’s kind of enticing to me to click on it and find out more, but I don’t want to withhold that information.” Jonathan explains.
Jonathan goes on to say that once you start putting out content that adheres to the norms on Pinterest, the organic traffic will flow in.
Pinterest is a Platform That Rewards Those Who Give the Most
He or she who gives most wins in the end because Pinterest is all about sharing with the people who connect with your brand” explains Jonathan. “If you’re giving that value upfront, that’s immediately such a strong positive connotation because those on Pinterest see and they resonate with that immediate giving. In addition, people who are on Pinterest find a little bit of value too in being the discoverers of that knowledge because they’re in and around their circle of friends who might have a shared interest in that topic. They might be following their boards, and when they come across your content and they say ‘Oh my gosh this is just what Linda and I were talking about last week at lunch.’ – ‘I’ve discovered this.’ [When that happens] they get that little bit of a spurt of ‘I’m so smart and I’m so cool’ when they’re the one that went out into the wilds of Pinterest, found you and your helpful infographic and brought it back for their friends to discuss and talk about.”
Pro-Tip: Upcycle Your Content Through Multiple Infographics
At Turtle Pie Solutions, Jonathan and his team like to call this “chocolate-barring.” “When you’re producing a good piece of content, naturally you’re going to have a lot of subtopics that are kind of feeding into answering the question that the audience is asking in and around your primary topics that you’re wanting to cover. Each of those little sub-topical items is a perfect little opportunity to develop a helpful infographic that just focuses on those.”
Jonathan explained the value of auditing your content and unpacking those helpful tidbits. “We went through and did a content audit. We said, ‘Okay, just like this piece what are the other ones that have a good breadth and depth of sub-topical coverage that can be expressed as a helpful tidbit? For instance, if somebody didn’t come and read this whole piece, there’s still value here. How can we bring it up to the surface and present it on Pinterest in a helpful way? Instead of getting to the 17th paragraph, where we get to those tidbits, let’s dig those out and create an infographic right there that just centers on those but still links back to that original piece where they can find the whole piece that has that original value in it.”
He goes on to say that from one piece of content you might think you can only have one pin, but he quickly explains that that’s not the case at all. “You can get 10, 12 pins – however many subtopics that you have in there. Find that bulleted information. If you were delivering this information to someone in person, what would be those bulleted pieces of information you would tell them about that sub-topic? Put those in a helpful infographic. Now you’re going from one piece generating one little pin to [one piece generating] a dozen or more [pins] depending on the breadth and depth of that content. You can mix and match and take a little bit from here and there and it’s a great way to offer that upfront value immediately. Maybe you didn’t intend for one section of your content to really be a driving factor of value, but on Pinterest, one of your later sub-topics of content could be one of your highest performing pins.”
“On Pinterest, one of your later sub-topics of content could be one of your highest performing pins.”
“It’s all about finding the value in the subtopics of your pieces and from that, finding those specific places of value in your content so you can dive into those subtopic infographics. It’s about finding those communities and those boards on Pinterest that have that same shared content focus.” Jonathan explained that by doing this, you will not only get more eyes on your content as a whole, but you are using the same piece of content to hit audiences that you might not have hit otherwise.
Here’s an example of long-form, infographic content that Turtle Pie Helped helped to put together for a client that resulted in extremely authoritative #1 and #5 positions on Google.
He gives another example of this: “You might have a sub-topical item that just briefly mentions pest control when the overall topic of the piece is about how to protect your Azaleas, and you go and post that sub-topical infographic on a pest control board. Those interested in pest control maybe wouldn’t have given you the time of day, but now since there is a piece of your content that is speaking their language, you’re winning their eyeballs and that positive brand connotation as well.”
This is where group boards come in.
The Power of Group Boards
One of the ways that the Pinterest community connects around their shared interests is through group boards. A group board is a just like a regular Pinterest board, but it can have many contributors, allowing a group of people to pin to the same board.
Group boards can be a game-changer for affiliate marketers who are promoting their content on Pinterest.
For Jeff, group boards are what grew his Pinterest account. “We figured out that group boards are the way to at least get your name out there, but the thing is that the people who run these group boards aren’t just going to accept anybody. They want to partner up with established accounts that they have maybe heard of before or ones that they can tell make halfway decent content.”
After some graphic design work upfront and really putting in the time to make quality Pinterest content, Jeff and his team went into what he calls a ‘hardcore outreach mode’ where he and his team reached out to as many group boards in their space with the hopes of joining them. “We applied to hundreds of boards and you get a lot of rejections or you’re ignored a lot. That [process] was a few months of work right there, but then after we joined a few dozen, our account has really grown and we get a lot of exposure for free.” Jeff went on to explain that they don’t pay for any sort of Pinterest advertising, so they aren’t spending any money on the growth that they are seeing on the platform. However, he mentioned that the way they paid for that growth was in a lot of upfront work, in the beginning, to get their account in a good spot.
Back when Ben first joined Pinterest in late 2014, he found that group boards were the go-to thing in order to get traffic. He explained that now that’s not the case anymore, but utilizing group boards are still effective if you take into consideration how you’re going to go about it.
“I use a number of group boards to help distribute my content, but I’ve paid a lot more attention in the last year or so to make sure that the group boards that I’m pinning to are hyper-relevant to the audience that I want to attract.”
Ben went on to say, “Pinterest adjusted their algorithm to focus more on engagement signals versus chronological signals. Group boards are still a great way to get your content out there but you want to think about how the quality of that group board impacts how your pin is being pushed out to Pinterest. If you are pinning to a group board that has 25,000 followers but no engagement, you’re sending Pinterest repeated negative signals that your content is not engaging. You want to make sure that the group board [you are pinning to] is performing well and sending positive social signals to help your account.” Ben laid out a strategy on how to find and join group boards in this comprehensive guide.
Kelli echoed this by saying that group boards used to be very viable, but now you have to be more selective with the group boards that you’re looking to join. “There’s a lot of spam on group boards now because boards would get so big, resulting in a lot of junk on them. Group boards can still be beneficial if they are a high-performing group board with a good average return rate and the people who are pinning are pinning high-quality content strategically and not just dumping pins.” She went on to say that unless you’re being selective about the boards that you’re joining, group boards are not as effective as they used to be a couple of years ago.
To initially find applicable group boards to join, Kelli advises using Pin Groupie, but she explains that she also finds some of the best group boards by joining a lot of blogger forums and asking: “Hey does anyone have any group boards that I can join that aren’t closed?”
But, Jonathan absolutely blew our minds with what we’re about to share with you next.
When Trying to Get a Piece Out to a New Audience, Find the Movers and Shakers
“The first thing you need to be thinking about is who will help me amplify this piece, be it through a social share or a potential link building opportunity. [You can do this by] sitting down and taking the time to research who the movers and shakers are in a specific niche or in a specific topic focus and organizing them in a spreadsheet, along with listing their website, their Pinterest link and any other connective information” said Jonathan.
“Having that list in mind is key.”
“When you have your list, the goal is to create a relationship with each of them where you are continually giving and providing value to them in the hopes of one day building a link from their site to your site. Send a quick email to each of them saying, ‘Hey I published this piece, I hope it’s of value to you…” Then, take your ‘chocolate-barred’ sub-topical infographics and connect with them on Pinterest and say, ‘Hey I think this would be great for this board.’ Now you’ve kind of hit them in two ways to connect and generate more interest around more of your boards and the topic you are discussing on those boards.”
A little trick that Jonathan likes to use as a form of gift-giving is going to an amplifier’s website and finding a helpful piece of content that would resonate with the audience that he’s trying to build. Then he builds them a ‘chocolate-barred’ infographic for that piece and shoots them a note by email, through their website or directly on Pinterest to let them know that he got a lot of value from their piece. Then he explains that he wants to share it with his audience. He lets them know that he’s created a pin for their article and that they are welcome to pin it too. After that, he invites them to pin it onto one of his shared boards. That’s how he collects those amplifiers on Pinterest. In addition, that is how he is able to find the content that resonates with all of their audiences. He explains that doing this allows you to become a centralized source of constant value provision.
Jonathan then makes the point that this method sets you up to reach out a month down the road and say something like this: “‘Hey Cheryl, I love your ‘All About Flowers’ website and I actually just wrote this piece about how Chrysanthemum Oil dissolves the exoskeleton of mosquitoes. You’ve got a beautiful piece on Chrysanthemums, and we were wondering if there’s any way that we could link back from your piece to our piece. I really think that would be of value to your audience…’” He went on to say, “now, you’ve got that link because you’ve been such a blessing to them continually. There’s been very few instances where someone gets turned down after being that blessing after a number of weeks.”
He ties it all together by saying that when you find those amplifiers, you can begin collecting them on Pinterest in those shared group boards. Then the trick is to continually feed those boards with your content and with helpful pins back to the content of those who are part of the board. Then as you begin bringing more people into the fold, you’re essentially introducing them to one another to be of mutual value to one another. He explains that this puts you in a unique position as a constant provider of value for all of these movers and shakers in your space.
“Before you know it, you and your website on Pinterest are now the authority because you have been a constant provisioner of this shared value.” He says. “Group boards are immensely valuable, but pursue it in that way. Make sure the people that you’re looking to invite to your group boards are in and around your space and that they’re going to be of value in your audience. When you ask others to join your boards, make sure you do so after you’ve become that provider of value first.”
Pretty neat, right? We thought so too.
Understanding the Algorithmic Side of Pinterest
It’s important to understand the algorithmic side of Pinterest in two ways: Hashtags and Descriptive Tags.
In the age of social media, it’s intuitive to think “the more hashtags, the better” – especially when it comes to promoting a piece of content. But on Pinterest, that’s not the case. Jonathan explains that Pinterest will degrade the value of your content because it will look like spam. Though, he explains that hashtags are important because it does give Pinterest an idea of what your content is about. “Just limit your hashtags to 4 or 5 per pin,” says Jonathan.
Kelli echoes Jonathan in saying to make sure to use hashtags, but use them sparingly. But she explains that this should be secondary to a keyword-rich description. She can’t stress enough how important keyword-rich descriptions are.
“You can spend all this time on a beautiful image and make a great project and even have a good blog post for it, but I’ve seen people accompany it with one boring sentence like ‘This is super fun!’ or ‘Your kids are going to love this!’ with no keywords next to that statement at all. If you spend a few minutes and create a couple sentences to put on your description that is specific to that pin and has keywords that the algorithm can pick up, making your content searchable” she says.
When it comes to cadence and timing, Jonathan explains that there are thousands of different factors that Pinterest looks at when they decide where a pin goes. One of those factors is ‘when was it most recently posted?’ He says the key is to build up a content pool of about 80-100 pins and then repin that pool only about once or twice a week – at max. Any more than that could make you come across as “spammy” not only to Pinterest but also to your audience.
In addition, if you repin that content on the same boards that you’ve pinned it on before and it fits in context with other boards and other shared boards, pin it there as well. That report time will influence that algorithm ever so slightly. “This is the metric that you do have a little bit of say over,” says Jonathan.
It’s also important to note that the platform is looking for engaging content. “The platform is looking for engaging content and what they will do is go and share your pins to a subset of your followers and then based on how your followers engage with it, they will decide to distribute it to a much larger audience of people on Pinterest who are interested in your content” says Ben.
He also said that he can’t emphasize enough, how important it is to truly understand how your audience is engaging with your content because, while organic reach is more possible on Pinterest than any other platform, there is still an algorithm making decisions behind it all. That being said, he makes the point that understanding how your pins are performing shows you where to optimize so you can really take advantage of the potential that is there.
Does your number of followers matter?
Kelli explains that the number of followers hasn’t really mattered when it comes to driving traffic and initiating growth until recently. However, one thing that has always mattered is the quality of your followers. “If you have a lot of spammy followers who are not really active and not repinning your [content], then it’s not valuable in any way.” She explains that you want is high-quality followers who are active on the platform and people who are pinning the type of content you put out there.
Ben echoes Kelli in saying, “I think I had 200 followers on my Pinterest account and I was getting around a million impressions a month on my pins. It just goes to show that the platform isn’t necessarily built around followers, it’s built around optimizing for search” and Pinterest wants its users to find quality content.
Tools for Effortless Pinning
When it comes repinning your content like Jonathan suggested above, having tools to that will automate a lot of that work for you is key.
Tailwind: Tailwind is a pin scheduler that allows you schedule pins to go out at optimized intervals. Ben, Jonathan, and Kelli all recommend this tool. Ben explains that a tool like Tailwind is important because it allows you to make decisions about when it’s best to pin your content. For example, because of Tailwind, Ben knows that his content typically does best between 5pm and 11pm Eastern Standard Time.
Tailwind is an approved Pinterest API partner which means they have access to a lot of the data that Pinterest will share with marketers which makes it easier for you to make decisions.
It’s also a paid platform, but you can try it for free. What Ben loves about it is that he can schedule out up to 400 pins to go out in the future and Tailwind will push them out at the times you select. “I will schedule all my content at the beginning of the week so that I don’t have to be around a computer 24/7 or stay up until midnight each night to take advantage of getting my content out at the right time. That’s what I mainly use Tailwind for, along with using it to analyze group boards.”
Ben also points out that you can utilize a Tailwind feature called Tailwind Tribes which allows people to connect and create a niche specific group to help one another and share one another’s content. “Say you’re in an investing tribe and you are helping share content from other good content creators that are closely aligned in your niche. You get to share their content and that benefits them, but they will also share your content and then you’re providing content to your followers that will be of benefit to them as well.”
Want to learn more about how Ben uses Tailwind? Read about the 6 ways he used the tool to build a $100,000 business (no joke!).
HootSuite: HootSuite just announced an integration with Pinterest: “‘We’re excited to bring to life the full native integration of Pinterest into the Hootsuite platform to empower organizations to harness the power of human connection with their customers at scale,” said Penny Wilson, CMO of Hootsuite. “The visual appeal of Pinterest has proven to be a strong e-commerce sales driver for consumer and lifestyle brands. Our strategic partnership with Pinterest advances Hootsuite’s industry leadership to help customers, large and small, to strategically grow their brands, businesses, and customer relationships with social.’”
Boardbooster: Boardbooster is a tool similar to Tailwind that Kelli occasionally uses along with Tailwind. It also allows you to schedule pins, streamline your group board contributions, join tribes, test your pins, clean up your boards and optimize your overall Pinterest strategy. Kelli still uses the tool for looping her pins.
Using Affiliate Links Directly on Pinterest
So can you use affiliate links on Pinterest? We asked Jonathan. “As of this conversation in 2018, you can use affiliate links on Pinterest, but if you look at their community guidelines, one of the biggest things that they are adamant about is if you’re doing that you better be providing high-quality content.”
And he’s absolutely right. Here’s what the guidelines say:
“Do feel free to use affiliate links and other pay-per-click payment structures as long as you’re not spammy. Keep in mind, we only support certain third-party analytics right now.”
Ben provided another angle to the conversation around affiliate marketing on the platform. “Pinterest is one of the few platforms that affiliate marketing is probably a little more safe on.” But why? Because those on Pinterest are on there to discover. If you’re promoting products on Pinterest, the platform’s users are there with the intent to find them. “People [come onto the platform] with the mindset that they might be sold something and they’re receptive of that. Pinterest allows you to link directly to affiliate products” says Ben.
There’s a saying in the marketing industry that says “Facebook knows who you are, Google knows what you want and Amazon knows both.” But, Pinterest knows what you want before you do, reiterating Ben’s point.
The 80/20 Rule as a Pinterest Affiliate Marketer
Because Pinterest allows you to link directly to affiliate products, Ben says that you should take advantage of that but have an even balance of content. “You can have even balance of content that is purely value-based where your readers are getting value out of clicking on your pins and your followers are getting value out of following you.”
He explains that there’s no perfect ratio when it comes to distributing each type of content, but he says, “You can have 80% value-orientated pieces of content in which you’re not trying to convert a sale, just content that you know your readers will genuinely find value in, and then maybe 20% of your content is maybe a product-based link where they are expecting to be sold on some sort of product.”
He goes on to say that if you’re going to engage in affiliate marketing on the platform, it’s your job to achieve a balance of content where you are providing value to your readers, but also recommending products that you believe in and that you think will benefit your readers. He explains that you can not only do this with affiliate products, but you can also do this with your own digital products if you have them.
You’ve learned a lot, but how do you get started?
First things first, get yourself in a pattern of developing content on a consistent and realistic schedule. “The key to getting growth in Pinterest is consistently providing value and if you’re checking your analytics too often, you can get discouraged,” says Jonathan. Jonathan also advises not to worry too much about cadence and timing when you’re just getting started. Just get your content out there and get yourself in a pattern of developing content and focus on that. Don’t worry about your analytics until you are on a consistent schedule.
“Don’t look at your Pinterest analytics every single day. The key to getting growth in Pinterest is consistently providing value and if you’re checking your analytics too often, you can get discouraged.” Jonathan explains this in terms of running: “It’s like a runner looking behind them to see what their performance is looking like when they really just need to be focused on getting further down the track.”
As the needle starts to move and you see more referral traffic come in from Pinterest, that’s when you should dive into the analytics.
Kelli cannot stress enough how important it is to be active on the platform when you’re first starting out. “Don’t just start to create a profile, dump a few pins on there and abandon it for a month. Pinterest wants to see that you’re using the platform actively and that you enjoy it. If you’re going be on Pinterest, be on Pinterest – Make it a priority.” She said to make it a goal to pin 20 pins a day and to accomplish that, 10-15 minutes of pinning a day is all you really have to do.
“If you’re going be on Pinterest, be on Pinterest – Make it a priority.”
Touching on advice for those just getting started, Jeff reiterates what Jonathan said earlier about finding the “movers and shakers” in your space. “Find 10 influencers that are in your niche and figure out what they are doing on Pinterest because they are probably doing something right. I believe you can get a lot of value out of actually studying real-life accounts and what they are doing today and this week, rather than trying to understand a course that was published three years ago that may not be relevant anymore.”
Not a graphic designer? No problem.
Pinterest is full of beautiful images but you don’t have to be a pro to create them. There are few tools out there that can make it seem like you’re a pro.
Adobe Spark: Jonathan raves about Adobe spark. “What I love most about Adobe Spark is that you can go in and say ‘I want to create a post image’ and then you can select from presets and multiple sub-presets within those that are perfectly fitted and stylized with the exact metrics for each social platform. I can look like I know what I’m doing and it’s a free tool, which is the best part” says Jonathan.
Canva: Ben explains that Canva is an easy platform to adopt if you’re not exceptionally strong with photoshop or any other design software. “They also have pre-made templates that are really clean which can provide consistency among your pins. It’s a pretty easy first-step.”
PicMonkey: Kelli says, “When I do any kind of small editing I always use PicMonkey. I love it. It’s very intuitive and user-friendly and even the paid version is nominally priced. It’s very easy to use.”
Tying it All Together
In a time when it seems like organic reach is dead, it still exists on Pinterest. You just have to speak the language of the platform, create content that provides value, and initiate and nurture relationships within the Pinterest community.
And when you do start putting time towards your Pinterest efforts, Kelli reminds us that Pinterest is a really fun platform. And we agree. “Sometimes it’s easy to get caught up in the schedulers and ‘I’ve got to optimize this.. and make sure I have this keyword description..’ Just take a step back and look at it how it would be perceived as a user,” says Kelli.
Kelli explains that while it’s great to leverage the platform and be working on it for your business, but she says it’s so important to remember to take time to enjoy it.
Bottom line? The Pinterest community is on the platform and with the intent to discover, why not make it possible for them to discover you?
So even though it seems like the possibilities of how to drive traffic to your affiliate website seem endless and overwhelmingly a-plenty, take the advice of these experts in the space and don’t write off Pinterest as a digital emporium of DIY crafts and recipes. Because, if leveraged, it could just be the biggest driver of traffic to your site.