Terms of Usage and Privacy Policy Update – Summer 2018

Let me guess, you aren’t surprised that we are announcing updated Terms of Service and Privacy Policy? It seems to be the cool thing to do these days (and yes, being in compliance is a cool thing to do).

Along with every other SaaS tool and internet site, that has even just a few clients in Europe, we too have recently updated our Terms of Service and Privacy Policy to ensure good standing with the new GDPR guidelines. We’ve outlined a few notes below (but always encourage you to read them from end-to-end and ping us with any questions). We also wanted to let you know that as a client you’ll need opt into both of these within the next ten days or the next time you log into the dashboard.

If you’d like to learn more about the changes we’ve made to make GDPR compliance easier for you and us you can find that in our recently published blog post – GDPR, Geniuslink & You. And if you are really curious about how we foresee GDPR affecting intelligent link management as a whole then I’d encourage you to check out another recent blog post – GDPR + Intelligent Link Management – What You Need to Know.

Terms Of Service Update

The biggest update to the Terms of Service is the inclusion of a “Data Processing Addendum” – an outline of the responsibilities each of us has around ensuring proper compliance with GDPR.

We also included a section to identify the types of information collected when someone clicks on a link.

Finally, a section outlining your data controller obligations was also included to help clarify who is responsible for what with regards to data.

Privacy Policy Update

Of the two documents, the Privacy Policy had the biggest overhaul. Here are a few of the highlights.

Privacy Shield ready – While we were previously set up for Safe Harbor, the predecessor of Privacy Shield, we needed to update a number of sections to get our Privacy Shield certification.

Clients vs. Buyers – We’ve broken down the Privacy Policy to clearly differentiate what policies apply to you, our clients and which ones apply to the end user, clicking on a link we provide.

Joint Controller – We’ve also established ourselves as a “Joint Controller” in regards to most situations with our clients.

In addition to these updates, we’ve also released two new documents, an Affiliate Disclosure as well as a Spam Policy, in our pursuit of “radical candor.”

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