Oct
16

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How to Increase the Value of Your Amazon Affiliate Business

This is a guest post from FE International, a professional website broker that provides M&A advisory services for a mid-market -commerce, SaaS and content businesses. This post outlines the five factors that affect the value of an affiliate business from their advisory standpoint.   

Affiliate marketing as a business model has now been established for over 20 years. It’s one of the primary ways industry leaders such as Amazon, eBay, and TripAdvisor, drive traffic to their sites. In return for funneling a customer to an e-commerce site, such as Amazon, the affiliate site is paid a commission on a resulting customer purchase. If you are one of several million affiliate site owners around the world, you may be earning a decent income–but how do you increase the sale value of your business?

Aside from the obvious benefits of growing your revenue, increasing the overall value of your affiliate business will help attract potential buyers. At FE International, we can help you take the steps necessary to make your business saleable, provide you with an accurate valuation, and connect you with the right buyers so you can successfully sell your business for its full value.

With over 500 completed deals totalling in the hundreds of millions value wise, we have developed a unique understanding of what buyers look for in affiliate businesses. Buyers are looking for low-risk, sustainable affiliate businesses with a reliable source of income. Below, we provide you with the necessary steps to help optimize your business and turn it into an appealing and valuable business for buyers.

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Sep
28

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Welcome to the Geniuslink Referral Program!

 
I’m a data science consultancy with a growing blog. I’m looking to write a piece on the tools I use and I’d love a referral link I can use when I recommend you :)”
“I’m interested in your referral program! I’m about to start publishing my business category posts and they’ll be all about Amazon Affiliate blogs and e-commerce sites.”  Read More
Sep
27

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Why a Mommy Blogger & Home Remedies Expert Swears By Geniuslink

“NOOOOO!”

That was the response I got from Bibi, a “mommy blogger” and expert in home remedies when I asked her how she would feel if Geniuslink suddenly disappeared.

As the new marketing manager at Geniuslink I had to ask “But why?”.

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Sep
21

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Geniuslink Pro-Tip: Testing Your Links With Mod Headers

If you’ve ever wanted to test your links but were concerned that your test clicks might be affecting your monthly bill or throwing off your reports, then here’s a handy tip that you may find useful! Read More

Aug
31

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Introducing the Geniuslink Facebook Community

We’re excited to announce our first step towards building a stronger and more connected Geniuslink Community! We’re still in the process of learning what makes a great community, so for now, we’re starting-off small with a closed Facebook group we’re calling the Geniuslink Facebook Community.  (Pretty creative name right?)
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Aug
27

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Introducing Geniuslink Office Hours

We’re excited to announce Geniuslink Office Hours! Starting next week, we’ll be providing live webinars Tuesdays and Thursdays for users who want a more hands-on guide to the service. Our team will try to answer any of your questions and walk you through every aspect of the service so you can learn how to get the most out of Geniuslink!

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Aug
25

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Easy A/B Testing For Amazon Associates Links

Did you know that you can A/B test your Amazon Associates links with Geniuslink? It’s as easy as 1,2,3!

  1. Setup the Tracking
  2. Setup the Link
  3. Review the results

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Aug
4

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How BookLinker Put My Novella on Bestseller Lists – Guest Post

If you’re an independent author relying on eBook sales to build an audience, you’re up against a hefty task. There are currently more than 5.3 million books in Amazon’s Kindle store, and hundreds of thousands of them have been written by independent authors – all looking for a shot at the bestseller lists. Making a book, even a great book, stand out from the crowd is getting harder and harder. With literally thousands of new books being released every day, promotion is everything.

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Jul
31

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Surviving the YouTube Adpocalypse

It’s been a few months since the infamous YouTube “Adpocalypse” began heating up. Since then, a boycott of YouTube by major brands has forced YouTube to re-adjust their monetization rules, which now has certain creators feeling the burn.

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Jul
24

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The Importance of User Experience

In early April, we made user experience one of our top priorities when we moved our User Experience Director, Steven Sundheim, to Chief Experience Officer.  In this blog, Steven explains what his top priorities as CXO are, the path to enter the field of UX design, what happens when UX is done well, and the value that focusing on user experience can add to a company.
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