In an Internet-driven, highly-connected world, there’s so much repetition and competition that it’s hard to stand out.
If a person knows nothing about you, and their first interaction with you is a hyperlink, can you stand out from the first click? If your paying customers have a half-dozen other options available at the touch of a finger, can you guarantee that their experience is so intuitive and easy that they’ll never click away?
The short answer is yes, of course, but the reality is always more complex. It takes loads of work, testing, trying and re-trying to make sure that what you have to offer can not only be found, but loved.
And the other reality is that every subtle investment you make to create a smoother, happier experience for the people who want to give you money will not only pay dividends, it’ll build relationships and bolster your brand.
What could that possibly have to do with intelligent links? And what makes intelligent links so special, anyway? Well, thanks for asking, ‘cause we’ve got answers.
Guest post by Paula Marvelly, Editor, The Culturium
It may be a cliché to quote Benjamin Franklin, especially in the run up to the U.S. Presidential Election, and yet clichés are just that for good reason—they contain profound words of truth, tried and tested over time.
It’s been a little over a year since I launched my blog, The Culturium, which examines the interface between spirituality and the cultural arts. I am pleased to say it has exceeded all my expectations in terms of the way I have been able to find a small niche audience suited to its bespoke material (which for some may be an acquired taste it has to be said!). Read More
For those who don’t know, QR codes, or “Quick Response codes,” are one of the most popular ways to get the most from your offline promotions and traditional media. QR codes within the packaging of your products allow your customers to unlock additional online content and learn more about your products. Promotions within magazines can now easily be tracked in order to see which publications your customers are reading and where they are most likely to purchase your products. People even use QR codes on their Business cards to promote themselves.
Wouldn’t it be great if you could add intelligence to the link that powers your QR Code in order to route all of your customers to the best possible destination no matter where they are or what device they are using at that time?
The evolution of our online universe has led to an inevitable rise of individuals known as “influencers.” These influencers are people who have been able to create an online audience within certain categories through activities like blogging, creating YouTube videos, and leveraging any and all social and digital channels at their disposal to connect with certain types of like-minded people. Now that the platform of mass communication is available to virtually anyone, everyone is their own media company.
Influencers range from Hollywood icons to niche bloggers and instagram celebrities, and their emergence has created a new medium for brands to connect with their consumers known as Influencer Marketing.
As much as we take pride in our dashboard, we know there’s times you don’t want to log in, open another browser window, find the link you want to shorten, copy and paste into your Geniuslink account, then run through the Link Creator to customize and save it. If you’re looking to simply shorten an Amazon link, or quickly create several links that you’ll customize later, that workflow isn’t super ideal. Read More
If you know anything about Geniuslink, you know our service helps you intelligently route every one of your customers to the place they’re most likely to purchase.
We have spent countless resources creating a massive series of algorithms to automagically find those routes so you don’t have to, as well as tools to enable you to create your own dynamic destinations for the storefronts we don’t have native support for. Read More
Most affiliates leverage the Amazon Associates program to send interested buyers to specific products they recommend. This is where tools like the Amazon Link Engine WordPress Plugin are super helpful in creating a globally aware affiliate link that works around the world for Amazon’s various international Associates programs.
Unfortunately, this doesn’t work well for special events or promotions, like Prime Day, where the international landing page may not be a product page with an ASIN (and therefore can’t be automagically found through link translation). Read More
Amazon has become the world’s largest eCommerce retailer. With a global presence dominating the online retail space in just about every product category, it’s an undeniable force for anyone producing, marketing, and selling products online.
However, Amazon’s expansion has presented digital product marketers with an all too common challenge: which piece of our online marketing is actually leading to sales?
Along with our roll out of the three new plans a couple months ago, we have been busy at work adding new features to the service in order to allow you to get the very most out of your links.
Previously, we allowed you to create advanced targets based off of country, device, date, and operating system in order to better advertise to your customers and get them to the correct destination to purchase your products. Our newest addition to the lineup, however, will now allow you to target your audience on a much deeper level.
As you may have already seen, we have just released three brand new plans alongside a bunch of new features like A/B testing, a new Report Engine, Multi User Management, and much more coming soon. Along with these new plans, it is also time to update our Terms Of Service, to reflect the changes made. Here is a quick breakdown of what’s changed: