Tips / Tricks / Tools for Testing Links

Thursday, March 3, 2016
Image courtesy of flickr.com by “albertogp123.”

One of the most important steps of any online marketing campaign is testing the links powering the campaign. If you are using an intelligent link this means not…

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The Intelligent Link: A/B Testing

Monday, February 29, 2016
A/B Testing

A/B testing or “split testing” is a favorite weapon in the arsenal of today’s performance oriented technical marketer. Intelligent link management services have now baked this incredibly insightful tactic…

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[Technical post] Geniuslink’s Full Tech Stack

Thursday, February 25, 2016
Geniuslink Technology Stack

How We Built a Scalable SaaS Tech Stack We don’t mean to brag (Okay – maybe a little bit), but over the past five years, Geniuslink has maintained…

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Editorial Integrity: 3 Marketing Lessons to Learn from Journalists

Wednesday, February 17, 2016
Image courtesy of freedigitalphotos.net by "everydayplus"

“Public media organizations need to find funding for the creation of their services. It is no surprise that funders come with their own ideas and agendas. What policies…

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Intelligent E-Commerce Marketing Requires Intelligent Links

Monday, February 15, 2016
Intelligent links help turn clicks into conversions

Intelligent links are essential for marketing. You probably don’t give a lot of extra thought to your links once they’re live, but they are crucial for a successful…

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