The Intelligent Link: Retargeting

Retargeting

Retargeting, also known as remarketing, is perhaps one of the most popular and beloved tactics employed by the modern marketer. Intelligent link management services are revolutionizing this tried and true marketing tactic, enabling marketers to use retargeting in a whole new way.

What is Retargeting, and What Does it Have to do With Links?

If you’re completely new to retargeting, check out our earlier post. Traditional retargeting is a form of marketing in which you target users who have previously visited your website with banner ads on display networks across the web. MOZ has a great article if you want to learn more about the specifics.

 

Retargeting Ad on Facebook

Retargeting Ad on Facebook

 

Retargeting typically works by someone placing a “retargeting pixel” on their website or a section of their website. When people visit those pixeled pages, they are added to an “audience” and can be directly advertised to.

In the past, leveraging the incredibly effective marketing tactic of retargeting has been limited to your own websites. Intelligent link management services have now revolutionized retargeting by allowing marketers to add retargeting pixels to links. When someone clicks on an intelligent link that has retargeting pixels, they are added to an audience, and can be directly advertised to later.

“ Intelligent link management services have revolutionized retargeting by allowing marketers to add retargeting pixels to links.”

Why Does This Matter to Marketers?

Because retargeting works. Really well. Adding retargeting pixels to links allows marketers to use this proven tactic through channels that were previously unavailable to them like social media, email, and third party sites.

Since you don’t have to control the code on a website in order to pixel someone, the possibilities are endless. Retargeting can be used virtually anywhere on the web where people click on your links. In some circumstances where you’re working in other people’s ecosytems like Amazon or Twitter, retargeting through links may the most viable or only way to use this tactic.

 

How Does it Work?

Intelligent link management services enable marketers to pixel people when they click on links by quickly redirecting them to a temporary page where a pixel is added. When someone clicks on one of these links, they are redirected to a page that fires pixels adding them to audiences from display networks like Google, Facebook, or Twitter, before quickly redirecting them to the final destination.

The end result is exactly the same as if they were pixeled from visiting a website, except they just had to click on a link instead of visiting a specific website.

 

Who Offers Links with Retargeting Pixels?

There are handful of services that offer marketers the ability to leverage retargeting pixels through links. RetargetMore, SmartURL, Found.ee and your’s truly, Geniuslink.