Feb
2

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The Intelligent Link: Retargeting

Retargeting

Retargeting, also known as remarketing, is perhaps one of the most popular and beloved tactics employed by the modern marketer. Intelligent link management services are revolutionizing this tried and true marketing tactic, enabling marketers to use retargeting in a whole new way.

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Jan
25

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Essential CRO Books Every Ecommerce Marketer Should Read

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If you are marketing and selling products online there is one skill you need to have: the ability to convert a site visitor into a paying customer. You can have the best product in the world, but if you can’t take a site visitor from intrigued viewer to happy customer, your venture won’t survive. Positioning your products for success means you need to improve your knowledge on everything from effective copywriting to data analysis and persona marketing. An excellent way to increase your knowledge base is to become an avid reader of conversion rate optimization books. While there are plenty of options at your disposal, some stand out amongst the myriad of marketing books. Consider adding the following essential CRO books to your list of must-reads for online business owners:

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Jan
13

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The Intelligent Link: Translation

Link Translation

For anyone marketing products in some of the world’s largest ecommerce stores like Amazon, iTunes, or the Microsoft Store, link translation is one of the most sophisticated and beneficial features being offered by intelligent link management services.

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Jan
8

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Email Marketing: 7 Powerful Tools To Grow Your Subscriber List

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Whether you’re attempting to grow your blog’s audience or trying to connect with early adopters for your startup, building your email subscriber list is likely to be one of your toughest challenges. Today’s savvy consumer is hesitant to give up their email address unless the pros significantly outweigh the cons. It is your job to make sure they fully realize the benefits of subscribing to your updates; whether you use FOMO (fear of missing out) to garner their interest or offer special rewards for new subscribers, growing your email subscriber list is job No. 1.

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Jan
7

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The Intelligent Link: Affiliation

Affiliation

In continuation of our nine part series on the features available with intelligent links, we are very excited to share with you one of the most lucrative and insightful benefits of smarter links: Affiliation.

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Jan
6

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The Intelligent Link: Billboarding

Billboarding Links

One of the most controversial features being offered by intelligent link services is called Billboarding. From one perspective, this is an extremely creative tactic for marketers who promote content outside of their own website, but wish to maintain their own branding and an easy path back to their own digital properties. From the perspective of content publishers, this is often perceived as theft of their audience’s attention. Regardless, it can be a very powerful marketing tool.

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Jan
5

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The Intelligent Link: Interstitials

Interstitial

The interstitial is a handy tool that has potentially far reaching implications for marketers promoting physical or digital products in the complex world of e-commerce.

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Dec
21

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The Intelligent Link: Targeting

 

Targeting

Intelligent links provide you with all sorts of cool features that allow you to sharpen your digital marketing strategy. Perhaps one of the most powerful of these is Targeting.

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Dec
17

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What is an Intelligent Link? [Infographic]

The Intelligent Link

Many digital marketers might not realize that links can be one of the most powerful weapons in their arsenal. Intelligent links help you gain a better picture of your consumer’s interests and gives you the ability to create the best possible buying experiences for them.

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Dec
10

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E-Commerce Link Translation

Helping Santa Find and Deliver Presents Globally

TechSanta

With the Holidays right around the corner, most children have already crafted their Christmas wish lists with care, and sent them off to Santa’s toy factory on the northern most tip of the North Pole. Santa’s Elves have been working tirelessly around the clock fulfilling each order that comes in (only after checking the naughty list not just once, but twice of course) to ensure that all of the presents will be delivered on time by the 25th.

Every year, however, there are a few children that have procrastinated in getting their wish lists sent out on time, putting Santa and his elves in a real bind trying to fulfill and sort through all of the last minute orders. Read More