As a company completely focused on making links work as seamlessly as possible, the thought of “broken” links makes us shudder in our sleep. Broken Amazon Associates links, however, are the things that haunt us and keep us up all night.
Sending someone to a non-existent or out of stock item in Amazon can mean not only lost commissions, but lost sales as well. On top of that, it’s a very poor experience for your website’s visitors. Even if you’re using Geniuslink to ensure that you earn commissions worldwide and provide the best possible experience for your all of your customers, it’s all for nothing if you start with a broken link.
About a year ago, we made the decision to open up our platform and expand our service past iTunes and Amazon affiliate links. Since then, we’ve had a massive influx of new users – each figuring out new and creative ways to use the Geniuslink service which we would have never dreamed of on our own. This has been super cool for us because it’s opened up new avenues for us to build awesome new features and help us evolve from “affiliate links” to a full-on marketing service! Read More
Allowing employees to work remotely has become increasingly common and controversial in recent years. Companies like Buffer and 37Signals (aka Basecamp) completely embrace the benefits of allowing employees to work from anywhere, going as far as adopting a strategy of completely distributed teams. Melissa Mayer famously banned remote working at Yahoo when she assumed the CEO role, claiming “people are more collaborative, more inventive when people come together.”
Late last month, we were lucky enough to be featured in Entrepreneur Magazine, discussing how one of our power users, HyperX, was able to triple customer conversions by using Geniuslink’s service to route their customers to the correct destinations.
We are humbled to be included in Entrepreneur and are really excited to see that we even made the April 2016 print edition! (Bit ironic for an online company to be excited about a print magazine, huh?) Read More
Guest Post by Adam Hutchinson, Marketing Manager at Socedo
As marketers, we love testing how well pieces of content—be it blog posts or eBooks or webinars—perform on social media, but we often overlook the actual social posts themselves. However, once we start tracking one type of Tweet against another, we can optimize our social media strategy for the best posting time, images, presentation, even grammar and more!
In this post, we’ll cover why you should test and how you can test the following four attributes of your social media content.
(Note: These opinions are my own and do not necessarily reflect the opinions of Geniuslink)
This has been drilled into my mind lately as I try to learn and justify my existence on the marketing team at Geniuslink. It’s a marketing mantra for the modern world where selling isn’t as clear cut as it used to be. Gary Vaynerchuk pushes this message hard, and he is right. You have to deliver a valuable message at a place and time so that people you’re targeting actually want to listen. It’s something we often struggle with in marketing our own company (which sells marketing tools to marketers), but I think we’re getting better.
If you’re an Amazon Associate, you’ve probably jumped into Amazon’s awesome tool for creating affiliate product links – the Product Link Creator, which gives you a piece of code that you can use to promote your products on your site without doing any of the coding yourself. Although the product link creator is super handy, the links that are created still suffer from the dreaded “geofragmentation” issue that all raw Amazon links have because of the separate Amazon storefronts around the world. Read More
Following our infographic explaining what an Intelligent Link is (hint: it’s a marketer’s best friend for solving some unique challenges) we wanted to share a bit more about who the players are that provide the smartest URLs in the business.
The following infographic identifies 26 intelligent link management services broken down by the industries they focus on, the problems they can help solve, and their approximate size. We’ll go in depth on each of these breakdowns and provide a short bio of each service. Read More
The online universe has undergone a drastic changes since the emergence of the first smartphones roughly a decade ago. It’s safe to say that the mobile revolution isn’t just a trend, it’s the new reality. Marketers have had to adapt, and along with them, intelligent linking companies have created new tools to embrace the massive shift to mobile. A few are now offering a feature that we call Mobile Deep Linking.
I find it fascinating to learn about all of the different techniques and tools my peers and clients use to achieve the same basic tasks that I do. In order to feed my curiosity and kick start a conversation about our personal “stack” of apps I’ve shared 15 of my favorite tools, five productivity tricks, as well as half a dozen things I know I could be doing better. Hopefully you can find something new to help your day-to-day, and I look forward to your feedback in the comments below!
– Jesse Lakes (CEO / Co-Founder)