Apr
27

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How HyperX Tripled Customer Conversions

Geniuslink in Entrepreneur Magazine!

Geniuslink Entrepreneur Magazine

Late last month, we were lucky enough to be featured in Entrepreneur Magazine, discussing how one of our power users, HyperX, was able to triple customer conversions by using Geniuslink’s service to route their customers to the correct destinations.

We are humbled to be included in Entrepreneur and are really excited to see that we even made the April 2016 print edition! (Bit ironic for an online company to be excited about a print magazine, huh?) Read More

Apr
1

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Strategize: Tips for A/B Testing Social Content

A/B Testing Social Content

 

Guest Post by Adam Hutchinson, Marketing Manager at Socedo

As marketers, we love testing how well pieces of content—be it blog posts or eBooks or webinars—perform on social media, but we often overlook the actual social posts themselves. However, once we start tracking one type of Tweet against another, we can optimize our social media strategy for the best posting time, images, presentation, even grammar and more!

In this post, we’ll cover why you should test and how you can test the following four attributes of your social media content.

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Mar
31

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Content is King, Context is God

Content and Context

(Note: These opinions are my own and do not necessarily reflect the opinions of Geniuslink)

This has been drilled into my mind lately as I try to learn and justify my existence on the marketing team at Geniuslink. It’s a marketing mantra for the modern world where selling isn’t as clear cut as it used to be. Gary Vaynerchuk pushes this message hard, and he is right. You have to deliver a valuable message at a place and time so that people you’re targeting actually want to listen. It’s something we often struggle with in marketing our own company (which sells marketing tools to marketers), but I think we’re getting better.

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Mar
30

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How to Create Global Amazon Product Links

Amazon.com Associates Product Link CreatorIf you’re an Amazon Associate, you’ve probably jumped into Amazon’s awesome tool for creating affiliate product links – the Product Link Creator, which gives you a piece of code that you can use to promote your products on your site without doing any of the coding yourself. Although the product link creator is super handy, the links that are created still suffer from the dreaded “geofragmentation” issue that all raw Amazon links have because of the separate Amazon storefronts around the world. Read More

Mar
25

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The Intelligent Link Landscape [+Infographic]

Intelligent Link Landscape Hero Shot

Following our infographic explaining what an Intelligent Link is (hint: it’s a marketer’s best friend for solving some unique challenges) we wanted to share a bit more about who the players are that provide the smartest URLs in the business.  

The following infographic identifies 26 intelligent link management services broken down by the industries they focus on, the problems they can help solve, and their approximate size.  We’ll go in depth on each of these breakdowns and provide a short bio of each service.     Read More

Mar
17

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The Intelligent Link: Mobile Deep Linking

Mobile Deep Linking

The online universe has undergone a drastic changes since the emergence of the first smartphones roughly a decade ago. It’s safe to say that the mobile revolution isn’t just a trend, it’s the new reality. Marketers have had to adapt, and along with them, intelligent linking companies have created new tools to embrace the massive shift to mobile. A few are now offering a feature that we call Mobile Deep Linking.

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Mar
15

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Keeping Up With the CEO: 20 Tricks and Tools

I find it fascinating to learn about all of the different techniques and tools my peers and clients use to achieve the same basic tasks that I do. In order to feed my curiosity and kick start a conversation about our personal “stack” of apps I’ve shared 15 of my favorite tools, five productivity tricks, as well as half a dozen things I know I could be doing better. Hopefully you can find something new to help your day-to-day, and I look forward to your feedback in the comments below!

– Jesse Lakes (CEO / Co-Founder)

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Mar
10

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The Intelligent Link: Editing

Editing a linkOne seemingly simple but key benefit of powering your online marketing through intelligent links is the ability to “edit” links anytime you want.

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Mar
3

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Tips / Tricks / Tools for Testing Links

Testing

One of the most important steps of any online marketing campaign is testing the links powering the campaign. If you are using an intelligent link this means not just testing that the page loads after your link is clicked, but whether or not it works from different countries, different devices, that your tracking pixels are being fired correctly, etc.

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Feb
29

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The Intelligent Link: A/B Testing

A/B TestingA/B testing or “split testing” is a favorite weapon in the arsenal of today’s performance oriented technical marketer. Intelligent link management services have now baked this incredibly insightful tactic directly into the URL, unleashing the floodgates on the creative new ways this tool can be used.

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